While some companies such as Instagram have made efforts to expunge metadata from publicly available photos, the data is still stored in their servers and they can use it for their own benefit. They could use it to stalk and harass you online and offline, while others could mount social engineering and phishing campaigns to steal your identity. People can use the information revealed by photo metadata in various ways. The Exchangeable Image File Format (EXIF) which stores the photo metadata can reveal where you are, where you work, or even where you live. So, many are clueless about the amount of data that can be harvested from a single uploaded photo.

There are very few end users who know about photo metadata and the risks associated with it.

This piece of worthy personal information about you is the ‘metadata.’Īnd, if you’re genuinely concerned about your online privacy, you must remove metadata of photos and videos, technically known as the EXIF metadata.īut before learning how to do it, let’s understand what metadata is and why you should be careful about it. Likewise, advertisers and social media giants use the information for advertising and tracking purposes. These shady characters exploit your photos for their typical data exfiltration activities. While an average person may not need that info, spies, online trackers, and hackers do look for them. However, these photos and videos frequently leak a lot more information about you. Of course, that’s the only way to share your precious moments with everyone. Likewise, most of you would frequently upload videos as well, together with photos.

Even the most privacy-freak users have uploaded a picture or two of themselves for verification purposes. Well, today, almost every internet user in the world has uploaded at least a couple of photos online. At the same time, you must be conscious of your personal privacy, pressing you to remove metadata from your photos. Since you’re now reading this article, you must frequently upload different images online.

Exif data remover